This Privacy Policy was last updated on December 18, 2025 and applies to citizens and legal permanent residents of the United Kingdom.
Mind Your Wines is owned and operated by Grade Eleven Ltd (“we”, “us”, “our”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how and why we collect it, how it is used, how long it is retained, and when it may be shared, in compliance with the UK Data Protection Act 2018 and the GDPR.
By accessing our website and purchasing our products or services, you agree to the practices described in this Privacy Policy, as well as our Terms and Conditions.
We may update this policy from time to time. Any changes will be effective once published on the website. We encourage you to review this page periodically.
1. Data Controller
Personal data collected through the website https://www.mindyourwines.com is processed by:
Grade Eleven Ltd
email: support@mindyourwines.com
(hereinafter referred to as “Mind Your Wines”)
2. Information We Collect
We collect personal data to operate our website efficiently, fulfil orders, and improve your experience.
2.1 Information You Provide
You may provide personal information when you:
Browse or interact with our content
Create an account
Place an order or purchase a membership
Subscribe to our newsletter
Contact us via forms, chat, or email
This information may include:
First and last name
Email address
Phone number
Shipping address
IP address
Payment-related details
Any additional information you voluntarily provide
We only collect personally identifiable information when you choose to provide it.
2.2 Information Collected Automatically
When you access our website, certain information is collected automatically, including:
IP address
Browser and device type
Operating system
Referring and exit URLs
Approximate location
If you access the site via a mobile device, we may also collect:
Mobile device ID
Device model and manufacturer
Operating system and version
3. Payments
Payments made through our website are processed securely by third-party providers such as Stripe, PayPal, Apple Pay and Google Pay. These providers process your data solely for payment purposes and in accordance with their own privacy policies.
Mind Your Wines does not store or have access to your full payment details.
4. Analytics, Cookies and Tracking Technologies
Google Analytics
We use Google Analytics to understand how visitors use our website and to improve performance. Google Analytics may collect information such as IP address, device identifiers, usage data and browsing behaviour through cookies.
Meta (Facebook) Pixel
We use the Meta Pixel to:
Measure website performance
Understand user interactions
Personalise marketing communications
Optimise advertising campaigns
The information collected is anonymous to us and handled in accordance with Meta’s privacy policy.
Chat System
If you use our on-site chat, any information you provide will be processed exclusively to deliver customer support and stored in line with this Privacy Policy.
5. How Long We Keep Your Data
We retain personal data only for as long as necessary to:
Fulfil orders and provide services
Maintain your account
Comply with legal and regulatory obligations
Data may be retained longer where required by law or where you have given explicit consent. Once retention periods expire, data is securely deleted.
6. How We Use Your Information
We use your personal data to:
Create and manage user accounts
Verify legal drinking age
Process payments and deliver orders
Manage returns and refunds
Provide memberships and subscriptions
Improve our website, products and services
Communicate with you (order updates, support, marketing)
Prevent fraud and unauthorised activity
Comply with legal obligations
7. Legal Basis and Consent
By registering on our website, placing an order, subscribing to communications or contacting us, you consent to the collection and use of your data as described in this Privacy Policy.
You may withdraw your consent at any time by contacting us using the details below.
8. Sharing Your Information
We do not sell or rent your personal data.
Your information may be shared only with trusted third parties necessary to operate our business, including:
Payment processors
Website hosting providers
Shipping and logistics partners
Email and SMS communication platforms
Analytics and marketing providers
All third parties process data in accordance with their own privacy policies and applicable data protection laws.
SMS Communications
If you opt in to receive SMS notifications or marketing messages, your phone number and order details may be shared with our SMS service provider solely to deliver those messages. You can unsubscribe at any time by replying STOP.
9. Data Security
We use industry-standard security measures, including SSL encryption, to protect your personal data during transmission and storage. Access to personal information is restricted to authorised personnel only.
While we take reasonable steps to safeguard your data, no system can guarantee absolute security.
10. Your Rights
Under UK and EU data protection laws, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with a supervisory authority
You may exercise these rights by contacting us using the details below.
11. Children’s Privacy
Our products and services are intended for individuals aged 18 or over. We do not knowingly collect data from minors. If we become aware that a minor has provided personal data, we will delete it promptly.
12. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before sharing personal data.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Grade Eleven Ltd
e-mail: support@mindyourwines.com
